BEST QUALITY + BEST PRICE SINCE 1960
Give the customer two things: the best quality at the best price. I learned that from my father, who learned it from his. It’s been our motto since we opened our very first store in 1960.
We’re celebrating our 60th anniversary, which has all of us thinking, not just about our history, which you will read about in this issue, but also our future.
We’ve built close relationships with our vendor partners over the past 60 years, some who are featured in this issue. It has always been our policy that when these vendors get us special deals, we pass these deals along to you. Those are the extra savings you see in our weekly ads that we put in newspapers or deliver to you in special mailings.
But the way you get your news, and your ads, is changing every day. That got us thinking: What if you don’t read the newspaper? What if you’re out of town and miss one of our ads? Say you don’t need the items we’re advertising that week…but you might need the ones next week.
For the past few months, we’ve been working with those vendor partners, as well as our national vendors, to get us even lower everyday costs instead of deep discounts every once in a while, so we can keep our everyday low prices steady.
By taking our already low everyday prices even lower, and then locking them in, we guarantee you get the best value every time you shop.
Together, we’ve been able to reduce prices on nearly 1,000 grocery items, including bread, dairy, household items, meat, seafood, produce and frozen foods. Every item will be consistently low for at least 60 days. And we’re investing in lowering everyday prices on new products throughout the year.
Of course, we’re always looking to save you even more money, while still bringing you the quality you trust. We’re continuing to expand our list of private brand products, including organics and unique products developed in partnership with local producers. These are always our best value. And when those same vendor partners, and new vendor partners, bring us hot buys — additional quality options at even further discounts, we will pass those savings along to you as special sale items, for a day, a week — sometimes even for a month. Look for them in our ads, in-store flyers and exclusive emails.
Because, while plenty has changed over the 60 years that we’ve been in business, our commitment to the best quality at the best price never will.
— Donny Rouse
Donny Rouse, CEO, 3rd Generation