Our Brands

If our names is on the label you can trust it’s good. – Donny Rouse, CEO, 3rd Generations.

We established our own brand in 2008, but our focus on expanding our product range began in earnest in 2017 — which is when we introduced our peanut butter, by the way. Today, we offer almost a thousand items, or SKUs (pronounced “skews”). SKU stands for stock keeping unit, and it’s how we identify and manage our inventory. Our brand offers the best quality at the best price, and you won’t find it anywhere else. It has a dedicated following, and not just because of the price, which averages 18% lower than the national brand but has the same quality.


Our customers aren’t the only ones who think our brand delivers the best quality at the best price.

Salute to Excellence Award 2023
Private Label Manufacturing Association (PLMA)
Our Rouses Italian Strawberry Flavored Soda was put to the test against 750 products and judges placed our product first for taste, packaging, product concept and value for money. We are very proud of the products we make and are honored to receive recognition for the hard work of our senior brand strategist, Amanda Kennedy, and merchandising team, our vice president of specialty Jason Martinolich, and our private brand business manager, Beverly Zarlengo.

Gold & Silver Awards
2021/2022 NYIOOC World Olive Oil Competition
Out of 1000 entries from 27 countries, Rouses Sicilian Organic Olive Oil received a Gold Award from NYIOOC World Olive Oil Competition in 2022. Rouses Sicilian Olive Oil received a Silver Award from the 2021 competition. Our authentic Italian olive oils are produced in West Central Sicily, with passion and dedication to the ancient oil tradition and natural heritage of Italy. We partner with the Italian Trade Association to ensure we can provide customers with the best products Italy has to offer.