Fresh Produce

Our Roots Are In The Local Produce Business.


“My great grandfather, J.P. Rouse, founded the City Produce Company in 1923, bringing fruits and vegetables from local, independent farms to the rest of the state and eventually stores around the country. 90 years later, my family is more committed than ever to supporting our farmer neighbors. We work directly with each farming family to bring you the first and freshest of every crop.”

—Donny Rouse, CEO, 3rd Generation


AT SEASON’S PEAK: Satsumas

Just picked, just for Rouses! Fall and early winter are harvest time for so many great local ingredients. Be on the lookout for local oranges, grapefruits, Meyer lemons and satsumas grown just for us by second-, third-, fourth- and fifth-generation farmers.


Produce That Tastes As Good As It Looks

We stock more than 300 types of fruits and vegetables and over 100 organic selections grown without the use of chemical pesticides or fertilizers every day. Our produce buyers travel to Washington to pick our apples, Idaho for our potatoes, and across the Gulf Coast to meet with local farmers.

  • Fresh Cut Fruits & Vegetables
  • Fresh Smoothies
  • Housemade Guacamole & Pico de Gallo
  • Infused Waters
Nutrition Facts