Our Roots Are In The Local Produce Business.
“My great grandfather, J.P. Rouse, founded the City Produce Company in 1923, bringing fruits and vegetables from local, independent farms to the rest of the state and eventually stores around the country. 90 years later, my family is more committed than ever to supporting our farmer neighbors. We work directly with each farming family to bring you the first and freshest of every crop.”
—Donny Rouse, CEO, 3rd Generation
AT SEASON’S PEAK: Artichokes
Culinary History: Our local love affair with stuffed artichokes began in the late 19th century early 20th century when thousands of Southern Italian and Sicilian immigrants settled in New Orleans and the surrounding parishes. A traditional version with bread crumbs, Pecorino Romano cheese, Parmigiano-Reggiano cheese, and garlic is perfect for St. Joseph Altars (St. Joseph’s Day is Saturday, March 19th), but you can add anchovies and cured black olives, crabmeat, even ground shrimp. The Heart of the Matter: Artichokes are thistles, and like other thistles, and all flowers, they have petals – in the artichokes case, thick green outer one and tender, pale, yellow inner ones. The fuzzy choke at the center of the artichoke covers the artichoke heart, which is connected to the stem. The meat from the hard petals, and the soft petals, heart and stem are edible. Prepped to Cook: Artichokes are delicious steamed, grilled, roasted, sautéed, even fried. Before cooking, rinse thoroughly, and slice off the top quarter of the globe and more fibrous bottom of the stem. Use kitchen shears to snip the ends of the petals. Storage: Store fresh artichokes in a produce bag in the refrigerator for one to two weeks. In The Can: At Rouses, we love artichokes so much we canned our own. Look for them on our grocery aisle.
Produce That Tastes As Good As It Looks
We stock more than 300 types of fruits and vegetables and over 100 organic selections grown without the use of chemical pesticides or fertilizers every day. Our produce buyers travel to Washington to pick our apples, Idaho for our potatoes, and across the Gulf Coast to meet with local farmers.
- Fresh Cut Fruits & Vegetables
- Fresh Smoothies
- Housemade Guacamole & Pico de Gallo
- Infused Waters