Fresh Produce

Our Roots Are In The Local Produce Business.


“My great grandfather, J.P. Rouse, founded the City Produce Company in 1923, bringing fruits and vegetables from local, independent farms to the rest of the state and eventually stores around the country. 90 years later, my family is more committed than ever to supporting our farmer neighbors. We work directly with each farming family to bring you the first and freshest of every crop.”

—Donny Rouse, CEO, 3rd Generation


At Season’s Peak

Stuffed Green Bell Peppers

Green Bell Peppers

Our local green bell peppers come from Liuzza Farms in Tangipahoa Parish, and Eubanks Produce in Lucedale, Mississippi. This season’s fresh, local, green bell peppers are the perfect size for stuffing.

Local Cucumbers

Liuzza Farms also supplies us with farm fresh cucumbers. Liuzza Produce Farm is owned and operated by Anthony and Lucinda Liuzza, their two sons, Joey and Kevin and Kevin’s wife, Elizabeth. Anthony is a fourth generation farmer who continues to farm some of the same ground his great grandfather farmed years ago.

Produce That Tastes As Good As It Looks

We stock more than 300 types of fruits and vegetables and over 100 organic selections grown without the use of chemical pesticides or fertilizers every day. Our produce buyers travel to Washington to pick our apples, Idaho for our potatoes, and across the Gulf Coast to meet with local farmers.

  • Fresh Cut Fruits & Vegetables
  • Fresh Smoothies
  • Housemade Guacamole & Pico de Gallo
  • Infused Waters