Our Roots Are In The Local Produce Business.
“My great grandfather, J.P. Rouse, founded the City Produce Company in 1923, bringing fruits and vegetables from local, independent farms to the rest of the state and eventually stores around the country. 90 years later, my family is more committed than ever to supporting our farmer neighbors. We work directly with each farming family to bring you the first and freshest of every crop.”
—Donny Rouse, CEO, 3rd Generation
At Season’s Peak: Creole Tomatoes
The Creole is among the most revered of tomatoes. Most of the ones we have in our stores now come from Plaquemines and St. Bernard parishes, just downriver from New Orleans. Our farmer partners like Matt Ranatza and Ben & Ben Becnel grow entire fields of these knobby, “ugly” tomatoes just for you. The rich river soil and weather conditions — what winemakers refer to as the terroir of a region — south of Lake Pontchartrain contribute to the Creole tomatoes’ unique, super-sweet flavor.
At Season’s Peak: San Mountain Tomatoes
At Season’s Peak: Silver King & Silver Queen Corn
In Lower Alabama, Silver corn is worth its weight in gold. We get our Silver King and Silver Queen corn from two centuries-old farms: the Bengtson family’s in Robertsdale, Alabama, and the Sirmon family’s in Baldwin County. Silver King and Silver Queen corn varieties have bright, white kernels and a high sugar content, which gives them an exceptionally sweet flavor.
Produce That Tastes As Good As It Looks
We stock more than 300 types of fruits and vegetables and over 100 organic selections grown without the use of chemical pesticides or fertilizers every day. Our produce buyers travel to Washington to pick our apples, Idaho for our potatoes, and across the Gulf Coast to meet with local farmers.
- Fresh Cut Fruits & Vegetables
- Fresh Smoothies
- Housemade Guacamole & Pico de Gallo
- Infused Waters