Fresh Produce

Our Roots Are In The Local Produce Business.

“My great grandfather, J.P. Rouse, founded the City Produce Company in 1923, bringing fruits and vegetables from local, independent farms to the rest of the state and eventually stores around the country. More than 90 years later, my family is more committed than ever to supporting our farmer neighbors. We work directly with each farming family to bring you the first and freshest of every crop.”

—Donny Rouse, CEO, 3rd Generation

At Season’s Peak: Artichokes

Artichokes are thistles, and like other thistles, and all flowers, they have petals – in the artichokes case, thick green outer one and tender, pale, yellow inner ones. The fuzzy choke at the center of the artichoke covers the artichoke heart, which is connected to the stem. The meat from the hard petals, and the soft petals, heart and stem are edible. Artichokes are delicious steamed, grilled, roasted, sautéed, even fried. Before cooking, rinse thoroughly, and slice off the top quarter of the globe and more fibrous bottom of the stem. Use kitchen shears to snip the ends of the petals.


A member of the lily family, it has an extensive root system that can reach over a dozen feet deep. Each root has multiple shoots, and very time you cut a spear, another one is released. Asparagus loves warm weather, and peak season is now through June.


What do Spanish Moss and pineapples have in common? They’re both members of the Bromeliad family. Pineapples don’t ripen off the plant, so they’re ready to eat when you buy them at Rouses. Whole pineapples can be stored at room temperature for up to three days. Cut pineapple stored in an airtight container will keep in the refrigerator for three to five days.

Planning a Garden? Bonnie Plants is a leading provider of plants for your vegetable garden or herb garden. Check out Bonnie’s Plants Growing Guide and learn when to plant and how to grow herbs, fruit, vegetables and plants. Bonnie’s also  has great recipes.

Produce That Tastes As Good As It Looks

We stock more than 300 types of fruits and vegetables and over 100 organic selections grown without the use of chemical pesticides or fertilizers every day. Our produce buyers travel to Washington to pick our apples, Idaho for our potatoes, and across the Gulf Coast to meet with local farmers.

  • Fresh Cut Fruits & Vegetables
  • Fresh Smoothies
  • Housemade Guacamole & Pico de Gallo
  • Infused Waters
Nutrition Facts