Fresh Produce

Our Roots Are In The Local Produce Business.

“My great grandfather, J.P. Rouse, founded the City Produce Company in 1923, bringing fruits and vegetables from local, independent farms to the rest of the state and eventually stores around the country. 90 years later, my family is more committed than ever to supporting our farmer neighbors. We work directly with each farming family to bring you the first and freshest of every crop.”

—Donny Rouse, CEO, 3rd Generation

At Season’s Peak

Louisiana Strawberries

For dedicated fans of the Louisiana strawberry, now is the best time of the year. Our strawberries from such locally famous areas as Ponchatoula, the self- proclaimed “Strawberry Capital of the United States.” Look for bright red berries with fresh green calyx and a sweet strawberry aroma.

Keep on the countertop if you plan to eat right away; otherwise, store whole, unwashed strawberries in a partially closed container lined with paper towels in the vegetable drawer of the refrigerator.


Artichokes are thistles, and like other thistles, and all flowers, they have petals – in the artichokes case, thick green outer one and tender, pale, yellow inner ones. The fuzzy choke at the center of the artichoke covers the artichoke heart, which is connected to the stem. The meat from the hard petals, and the soft petals, heart and stem are edible. Before cooking, rinse thoroughly, and slice off the top quarter of the globe and more fibrous bottom of the stem. Use kitchen shears to snip the ends of the petals. Store fresh artichokes in a produce bag in the refrigerator for one to two weeks.


Always rinse asparagus to remove any grit (be gentle so you don’t bruise the tips). Thin asparagus can be eaten raw, but thicker spears need to be cooked. Trim or snap off the woody ends. Hydration is the trick to keeping asparagus spears firm until you cook them. As soon as you get home from Rouses, place the asparagus spears stalk side down in a glass of water, cover with plastic, and place in the refrigerator. To revive limp stems, rehydrate with a soak in ice water.


Pineapples don’t ripen off the plant, so they’re ready to eat when you buy them at Rouses. Whole pineapples can be stored at room temperature for up to three days. Cut pineapple stored in an airtight container will keep in the refrigerator for three to five days.

Produce That Tastes As Good As It Looks

We stock more than 300 types of fruits and vegetables and over 100 organic selections grown without the use of chemical pesticides or fertilizers every day. Our produce buyers travel to Washington to pick our apples, Idaho for our potatoes, and across the Gulf Coast to meet with local farmers.

  • Fresh Cut Fruits & Vegetables
  • Fresh Smoothies
  • Housemade Guacamole & Pico de Gallo
  • Infused Waters
Nutrition Facts